MTV is not just in the US it is all over the world and trying to expand all the time. "MTV networks International now broadcasts across 62 MTV channels in 162 countries."(SeungHO Cho and Jee Young Chung 323) MTV has a great business strategy by extending their market into foreign countries. By giving people in other countries the oppertunity to watch and enjoy the shows and music that Americans do and the shows and music they like as well. It gives Americans that are visiting on other foreign countries the oppertunity to watch and enjoy the same shows they could watch back in the states. If Americans are stationed in different countries or just there for work and they like MTV it gives them a chance to catch up on the shows they missed and the new music that is out. They can watch or listen by getting on MTV's webiste or on the channel if they are in a country that allows MTV.
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